Craig partners with Line-X as a Symbol of the Brand's Indestructible Lifestyle
Craig has partnered with LINE-X as a spokesman and authentic representative of the brand’s adventurous, outdoor action lifestyle. As a global leader in high performance protective coatings and truck accessories, LINE-X selected the Black River Entertainment recording artist and “When I’m Gone” singer for a long-term partnership to help tell the real-life stories of LINE-X’s use for powerful protection – from military, automotive, industrial, nautical and countless other applications.
“LINE-X’s customers are just like me – we are fearless adventurers and don’t let anything get in our way,” said Morgan. “I’m proud to team up with LINE-X to share my own experiences with the brand’s protective coatings.”
Morgan’s own personal Jeep is slated for a full LINE-X Body Armour™ application and highly customized treatment, along with a variety of accessories, to maximize expression of his no-regrets lifestyle.
“As an outdoorsman, off-roader, dirtbike rider, combat veteran with the 101st and 82nd Airborne Divisions and a fan of stylishly customized vehicles – Craig Morgan is a living symbol of what the LINE-X brand stands for,“ said Dennis Weese, president of LINE-X. “People across the world are discovering LINE-X’s versatile impact on everything from protecting the Pentagon and troops to changing the way enthusiasts look at customizing the look, feel and durability of their vehicles. Whether someone like Craig is protecting their Jeep from harsh conditions while off-roading or looking to add a bold style element to their truck – LINE-X is about charging into action with a sense of expression and confidence in taking on the elements.”
The natural partnership will include a variety of marketing initiatives ranging from tour-related activations and content creation to collaborative digital campaigns.
- LINE-X protective coatings are comprised of scientifically formulated polymers that permanently bond to a wide range of surfaces for legendary resistance to damage.
- Originally made famous with its usage as a truck bedliner, LINE-X coatings have been utilized as a blast mitigation solution on government buildings; anti-spall chest plate armor for military troops in the field; a virtually impenetrable shield for surfaces exposed to corrosion and other damage from natural forces; fire hydrants; as well as full-exterior LINE-X Body Armour™ applications on vehicles that can be pigmented to any color or design. When it comes to applications of the scientifically-advanced compound, the sky is the limit.
- With the launch of its Truck Gear by LINE-X premium line of truck accessories, the LINE-X brand is evolving into a one-stop customization shop for action-seeking vehicle owners across the globe.
For more information about LINE-X products and applications, visit LINE-X online at www.LINEX.com.